Freedom Brow Pomade

Freedom Brow Pomade A little pot that produces the best colour and shape for your brows? YES please! Freedom Makeup have created a cheaper alternative to Anastasia Beverly Hills DipBrow Pomade and I swear they are literally identical.

Freedom Brow PomadeSo I don’t actually own the ABH version but after seeing so many reviews of how great the pomade was, I was literally inches away from buying it. Until, I found Freedom Makeup. The sister company of Makeup Revolution, their high class low budget make-up seems to be hitting it well with bloggers. Personally I love their make-up all around and they seem to ‘copy’ well dupe famous brands such as Too Faced but this is just the perfect example. Freedom Brow PomadeThe ABH version retails for £15 which did put me off a little bit, I mean the pot will last a very long time but It’s hard to look at the colours online, so I can’t even swatch, £15 is a lot if it’s totally not the right shade. However Freedom Makeup are now stocked in most Superdrug’s and online. So I picked up two of their shades.

Freedom Brow PomadeAside from the packaging, I’ve heard the texture and formula is almost identical. When applying the pomade, this one takes a little longer to set but that’s nothing to be put off by is it? So here I’ve got soft brown (top) and Medium Brown (bottom). I got the medium brown online but it was a little too dark on my brows so I picked up soft brown in store. Although all these shades are named exactly like ABH, apparently they are a little darker to them.

So I suggest going for a lighter shade for you as I though I’d be medium brown when i wasn’t. Theres 11 shades to choose from so definitely enough for everyone’s skin shade and hair colour.

Freedom Brow PomadeSo what exactly does this pot of pomade do? Freedom describes this eyebrow pomade as an at home solution to HD brows. It’s a gel like formula that makes it easy to apply, that offers a bold impact to create a professional natural looking brow. Smudge proof and Waterproof all for just £5.

Freedom Brow PomadeAs you can see, The Medium brown is a lot darker than the soft brown. So definitely bare a shade lighter in mind when buying. But if you can, swatch them in-store like I did rather than buying online. I think for the price it’s definitely put me off buying Anastasia Beverly Hills, for now. If you’re considering buying one, try this first at least to get used to it then treat yourself to ABH. Or if you want an alternative you know… Try it! I love using it now. Heres me wearing soft brown below.

Have you ever tried Freedoms version of Dipbrow Pomade?

polished couture



  1. Rachel Yarker
    9 November 2015 / 5:56 pm

    This sounds amazing, need to get this!

  2. 9 November 2015 / 6:29 pm

    I’ve bought so many products from freedom, you can see a haul post on my blog, but I never bought this one!

    • 10 November 2015 / 11:11 am

      I’d definitely recommend it if you love Freedom!

  3. 9 November 2015 / 7:17 pm

    Thai looks awesome! I don’t think we have this brand in the US😞

    • 9 November 2015 / 10:27 pm

      Aww no I don’t they stock it in the US, hopefully they venture over there soon 🙂

  4. 9 November 2015 / 10:43 pm

    I’ve tried a few freedom makeup items. I’m not keen. Found them a bit waxy and drying.

    • 9 November 2015 / 11:08 pm

      Aw thats a shame! I’ve only used these from the range and got on pretty well with them.

      • 9 November 2015 / 11:11 pm

        There probably.are some lovely ones. I’ve just tried their concealer palettes and lipsticks. They were amazing on my friend but too drying on me. She now has them. Might try the brow gel though x

        • 9 November 2015 / 11:20 pm

          Oh actually I have tried their concealer palette too forgot about that and I don’t mind it but found it quite oily, did you? Yeah for £5 you can’t go wrong can you, compared to ABH! x

          • 9 November 2015 / 11:23 pm

            Yea it was very oily. X

          • 11 November 2015 / 9:56 am

            I bought it and I love it. I got the blonde and ash blonde. You’re right mind; only had to stroke the brush with the product and it goes a long way. Thanks for the recommendation x

          • 11 November 2015 / 2:49 pm

            Aw yay!! I know it really does, so glad you like it and your welcome 🙂 x

  5. 10 November 2015 / 12:00 pm

    Sounds like such an awesome alternative to the ABH and for less! I’m not the biggest fan of these pomades as I consider them a little difficult to handle, especially at those early hours in the morning… 😅😅😅 My faves are eyebrow pencils! Easy to use and so precise! 😘, Annie

    • 10 November 2015 / 5:17 pm

      Yeah definitely! Aw I don’t mind them me, see I never use pencils always powder or brow mascara if I’m in a rush x

      • 11 November 2015 / 8:45 pm

        I used to use powder and mascara as well but I was converted by the Hourglass brow pencil… As all beauty bloggers were! Haha! 😅😅😅

  6. whatjodieloves
    10 November 2015 / 4:53 pm

    Sounds amazing a great post! I was looking at the ABH one but i must try this one out! Such an amazing price too!

    Jodie x

    • 10 November 2015 / 5:18 pm

      Thanks Jodie! Yeah definitely try this first for the price then you can decide 🙂 x

  7. 10 November 2015 / 9:38 pm

    I’ve been using one of the matte maybelline colour tattoos but its just not quite the right shade so I will definitely be trying one of these. Thanks for the brill post!!
    Rhiannon x

    • 10 November 2015 / 10:24 pm

      Aw I hope you love it! Theres lots of shades so I hope you get the perfect match. Your welcome 🙂 x

  8. 11 November 2015 / 4:55 pm

    Gonna have to get this now Beth, looks amazing!! xxxx

    • 11 November 2015 / 5:10 pm

      Its so good! I’ll show you it in person xxxx

  9. Tilly Andrews
    11 November 2015 / 6:54 pm

    Just bought this in soft brown. it was the last one in my super drug nealy everything was sold out thanks to your review I wouldn’t of known about it and it’s perfect 10 out of 10

  10. 12 November 2015 / 11:36 am

    I really love the sound of this. I have the hardest time finding the right shade for my brows. I have black brows and browns are too warm and black brow pencils…obviously not a good idea. Definitely going to check them out and see if they have something that will be compatible.

    • 12 November 2015 / 6:57 pm

      Aw yeah definitely check them out! Hopefully they have a better colour for you!

  11. 18 November 2015 / 3:02 pm

    I very nearly picked this up the other day and now I’m wishing I had!

    Great post 🙂

    Rebecca x

    • 18 November 2015 / 4:42 pm

      Aw you can always go back and get it haha 🙂 x

    • 14 February 2016 / 12:54 pm

      I know you definitely need to get it, best brow product ever! xx

  12. ofbeautyand
    6 March 2016 / 7:09 pm

    I definitely want to try their brow products x

  13. Pingback: Beauty Empties
  14. 23 June 2016 / 4:45 pm

    Hii Beth! I linked to this post in my newest blog post I hope you don’t mind 🙂 xx

    • 25 July 2017 / 9:15 pm

      Omg their amazing – best brow product ever!! xx

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