The best part about being a blogger for me, is creating insta-worthy photos as a way of showcasing your content!
Don’t get me wrong I love photography, but this can sometimes take longer than writing the post itself when taking THAT perfect flat lay. So It’s important they compliment your content, while showing the reader what it looks like with swatches ect. I’m sure bloggers will agree, setting up a background, picking the right props and making sure the products are in shot can take a while to perfect.
I’ve been blogging for nearly five years this November and looking back from when I started, its fair to say I’ve improved massively. Not only with the quality of the photo, but also with themes and styles.
So after having a couple of compliments over my Instagram flat lays lately and thought this would be a good opportunity to show how I make these with tips & tricks. Don’t get my wrong of course there’s better photographers out there, but for someone who has learned along the way and has always used an Iphone for blog photos – creating insta-worthy pics doesn’t have to break the bank.
You’ll never look at an insta photo again when you think – “That’s such a good angle, I love the props thy used, where they from? I wonder how many shots that took”.
Grab a cuppa and check out my basic tips…
Depending on your style or preference, you may use a white background or use colours and effects. I take all my photos on my white dressing table from Ikea along with my Hollywood mirror lights which give a gorgeous natural day light. This is a saviour in the winter months and I would recommend anyone to get one of these mirrors, or a ring light is a good alternative!
Did you notice my first photo? Of course how you position the products is always a good thing to think about, but first I always gather them then think of what props to add in. Try and enhance your photo using similar colours or something that will clash. For example a lot of these products are gold so I added a rose gold wallpaper sample along with pretty marble and rose gold brushes from LVL Boutique. Sometimes less is more, depending on your style but I try to add definition to the photo but try not let the props take the attention away from the products.
Props I use:
- Wallpaper samples – just head to any local home-ware shop
- Confetti – stars, love hearts – you name it!
- Books – blogger books, beauty or fashion are good to include
- Makeup brushes – of course the prettier the better
- Decorations – seasonal such as Easter eggs or baubles
- Flowers – fake or real they always add a fresh look
- Makeup bag – Especially a pretty pattern such as floral / sequins
- Jewellery – rings also add a pretty touch
For props in the UK, I recommend places like B&M, Primark and the poundshop – you can get them so cheap.
Position & Camera angles
Okay so you’ve got your products and you’ve got some props you think will work well. Now It’s time to position them on your chosen set up, so your readers can see what they look like. I recommend keeping all the products in the centre with the props on the outside. Makeup brushes are good to add inside though, to break the products up if you feel they’re too near each other.
When I’m doing a beauty post, I always think its important to do a full shot like a bird’s eye view then take some from different angles such as focusing on one product like the lipstick above. It’s still a flat lay photo but the lipstick is the centre of attention and creates a great 3D effect. These we’re all took on an Iphone 7 camera so the focus is just enough for me.
I’ve done two types of flat lays here using a wallpaper sample or using beauty books to position the products on different angles. I must admit I love using the books, they’re a regular feature in my photos because of the pastel colours and the lips photo on the book works really well next to a lipstick. My favourite prop has to be confetti too, don’t get me wrong it can get everywhere, but its perfect to add in between the gaps and it just looks pretty I think.
I use Instagram filters to edit my photos, no photos apps – nothing! But for these ones here and all my other blog photos, I swear by Polarr Photo Edit – its free on google apps. All I do again is add contrast and brighten. Luckily my photos through my iphone camera are pretty bright anyway!
And that’s how I create my Instagram flat lays and of course my photos for all my blog posts. I really hope this was helpful after some of you requested it over on my Twitter. It’s all about experience and learning what works and what doesn’t. Like I said, It’s took me years to look into capturing good photos so don’t worry if it takes a while.
You don’t need to spend a fortune to make good photos, you’ll be surprised what props you just happen to have around the house, I’ve used decorations and flowers from the garden before!